Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010.Edition: 10th edDescription: xviii, 518 p., [55] p. : ill. (some col.) ; 29 cmISBN: - 9780135053010
- 0135053013
- 658.8342 SCH [ Shelf 80]
- HF5415.32 .S35 2010
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Reference
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Indian Institute Of Management, Shillong | 658.8342 SCH [ Shelf 80] (Browse shelf(Opens below)) | Not for loan | 0009377 |
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Includes bibliographical references and indexes.
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