Pricing and revenue optimization / Robert L. Phillips.
Material type:
TextPublication details: Stanford, Calif. : Stanford Business Books, 2005.Description: xii, 355 p. : ill. ; 26 cmISBN: - 0804746982 (cloth : alk. paper)
- 658.1554 PHI [ Shelf 48 ]
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Indian Institute Of Management, Shillong | 658.1554 PHI [ Shelf 48 ] (Browse shelf(Opens below)) | 0 | Not for loan | 0010159 |
Includes bibliographical references (p. [337]-343) and index.
Background and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance.
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