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Business and competitive analysis : effective application of new and classic methods / Craig S. Fleisher and Babette E. Bensoussan.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Financial Times Press, 2008Description: xxxii, 491 p. : ill. ; 25 cmISBN:
  • 0131873660 (hardback : alk. paper)
  • 9780131873667 (hardback : alk. paper)
Subject(s): DDC classification:
  • 658.4032 FLE [ Shelf 52 ]
LOC classification:
  • 658.4032 FLE
Contents:
Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4032 FLE [ Shelf 52 ] (Browse shelf(Opens below)) 0 Not for loan 0009027
Book Indian Institute Of Management, Shillong 658.4032 FLE [ Shelf 52 ] (Browse shelf(Opens below)) 1 Available 0009028
Book Indian Institute Of Management, Shillong 658.4032 FLE [ Shelf 52 ] (Browse shelf(Opens below)) 2 Available 0009029

Includes bibliographical references and index.

Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.

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