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Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xiv, 270 p. ; 24 cmISBN:
  • 9781422110300 (hardcover : alk. paper)
  • 1422110303
Subject(s): DDC classification:
  • 658.4092 ULR [ Shelf 79]
LOC classification:
  • 658.4092 ULR
Online resources:
Contents:
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4092 ULR [ Shelf 79] (Browse shelf(Opens below)) Not for loan 0004801

Includes bibliographical references (p. 241-247) and index.

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.

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