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Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt.

By: Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xi, 177 p. : ill. ; 25 cmISBN:
  • 9781422103210 (hardcover : alk. paper)
  • 1422103218
Subject(s): DDC classification:
  • 658.4012 SCH [ Shelf 78]
LOC classification:
  • 658.4012 SCH
Online resources:
Contents:
Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Reference Indian Institute Of Management, Shillong 658.4012 SCH [ Shelf 78] (Browse shelf(Opens below)) Not for loan 0004789

Includes bibliographical references (p. [165]-168) and index.

Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.

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