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Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2007.Description: xi, 228 p. : ill. ; 25 cmISBN:
  • 9781422101995 (alk. paper)
  • 1422101991 (alk. paper)
Subject(s): DDC classification:
  • 658.046 EVA [ Shelf 77]
LOC classification:
  • 658.046 EVA
Online resources:
Contents:
What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.
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Reference Indian Institute Of Management, Shillong 658.046 EVA [ Shelf 77] (Browse shelf(Opens below)) Not for loan 0004790

Includes bibliographical references (p. 207-216) and index.

What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.

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