"Originally published by the United Nations Educational, Scientific and Cultural Organization (UNESCO)... under the original title: Approaches to development : studies on communication for development / directed by Jan Servaes."

Includes bibliographical references and index.

Communication and the persistence of poverty : the need for a return to basics / Pradip Thomas -- Hybrid interactions : human rights and development in a cultural perspective / Jan Servaes and Chris Verschooten -- Media globalization through localization / Jan Servaes and Rico Lie -- Vertical minds versus horizontal cultures : an overview of participatory process and experiences / Alfonso Gumucio-Dagron -- The panoptic view : a discourse approach to communication and development / Sujatha Sosale -- Threads of development communication / Royal D. Colle -- Development communication approaches in an international perspective / Jan Servaes and Patchanee Malikhao -- Tracing the history of participatory communication approaches to development : a critical appraisal / Robert Huesca -- Communication for development approaches of some governmental and non-governmental agencies / Jan Servaes -- UNESCO's contributions to cultural diversity and communication for development / UNESCO -- Making a difference through development communication : some evidence-based results from FAO field projects / Gary Coldevin in collaboration with the Communication for Development Group of the FAO -- Involving people, evolving behaviour : the UNICEF experience / Neill McKee ... [et al.] -- Rural HIV/AIDS communication/intervention : from using models to using frameworks and common principles / Rico Lie -- Religion and HIV/AIDS prevention in Thailand / Patchanee Malikhao -- Fighting AIDS with edutainment : building on the soul city experience in South Africa / Thomas Tufte -- Making community media work : community media identities and their articulation in an Antwerp neighborhood development project / Nico Carpentier, Rico Lie and Jan Servaes -- Working with media in areas affected by ethno-political conflict / Georgios Terzis and Myria Vassiliadou.