Fundamentals of marketing research / (Record no. 943)

MARC details
000 -LEADER
fixed length control field 01938nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761988521 (acidfree paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271513
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302151329
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030040
Level of effort used to assign classification staff
-- 200908030039
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.83
Item number SMI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number SMI [Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Scott M.
245 ## - TITLE STATEMENT
Title Fundamentals of marketing research /
Statement of responsibility, etc. Scott M. Smith, Gerald S. Albaum.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 881 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Albaum, Gerald S.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0417/2004009992.html"> http://www.loc.gov/catdir/toc/ecip0417/2004009992.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0657/2004009992-d.html"> http://www.loc.gov/catdir/enhancements/fy0657/2004009992-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0734/2004009992-b.html"> http://www.loc.gov/catdir/enhancements/fy0734/2004009992-b.html</a>
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 03/08/2009   658.83 SMI [Shelf 80] 0005677   Reference
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