Global marketing management / (Record no. 931)

MARC details
000 -LEADER
fixed length control field 00860nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063231.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177580082
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271431
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141631
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908022358
Level of effort used to assign classification staff
-- 200908022355
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.804
Item number KEE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number KEE [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 ## - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc. Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent 643 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*9992
909 ## -
-- 944
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/08/2009   658.804 KEE [ Shelf 80] 0005883   Reference
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