Social marketing in the 21st century / (Record no. 889)

MARC details
000 -LEADER
fixed length control field 01669nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063230.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 141291633X (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412916348 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202111151037
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141315
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201302141315
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200908030112
Level of effort used to assign classification staff
-- 200908022204
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8
Item number AND
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AND [ Shelf ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andreasen, Alan R.,
Dates associated with a name 1934-
245 ## - TITLE STATEMENT
Title Social marketing in the 21st century /
Statement of responsibility, etc. Alan R. Andreasen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 264 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 237-252) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0517/2005022466.html"> http://www.loc.gov/catdir/toc/ecip0517/2005022466.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html"> http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html"> http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*8560*8561*8562*9992
909 ## -
-- 900
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 02/08/2009   658.8 AND [ Shelf ] 0002305   Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.