Marketing Analytics : Based on First Principles / (Record no. 5465)

MARC details
000 -LEADER
fixed length control field 02118cam a22002898i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063332.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021-054491
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356400634
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202512161537
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202411211104
Level of effort used to assign classification staff
-- 202411211059
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number PAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier, Robert W.
245 ## - TITLE STATEMENT
Title Marketing Analytics : Based on First Principles /
Statement of responsibility, etc. Robert W. Palmatier , J. Andrew Petersen and Frank Germann.
250 ## - EDITION STATEMENT
Edition statement 1 Edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture NewDelhi :
Name of producer, publisher, distributor, manufacturer Bloomsbury Academic,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii , 399 pages .;
Other physical details ill ,
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors"--
Assigning source Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Statistical methods.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Decision making.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Petersen, J. Andrew
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Germann, Frank
991 ## -
-- VIRTUA
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2500*2640*3000*5040*5200*6500*6501*6502*6503*7000*7001*9992
909 ## -
-- 6055
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016683   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016684 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016685 2 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016686 3 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016687 4 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016688 5 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016689 6 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016690 7 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016691 8 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016692 9 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016693 10 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016694 11 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016695 12 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016696 13 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016697 14 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016698 15 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016699 16 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 21/11/2024   658.83 PAL 0016700 17 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018832 18 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018833 19 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018834 20 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018835 21 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018836 22 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018837 23 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018838 24 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018839 25 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018840 26 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 16/12/2025   658.83 PAL 0018841 27 Book
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