Digital marketing strategy : (Record no. 5453)
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| fixed length control field | 02458cam a22003018i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063332.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022-010052 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605978 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202409111219 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 202409111219 |
| Level of effort used to assign classification | staff |
| -- | 202409111216 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | KIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kingsnorth, Simon, |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing strategy : |
| Remainder of title | An integrated approach to online marketing / |
| Statement of responsibility, etc. | Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page Inc, |
| Date of publication, distribution, etc. | 2022 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2205 |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Digital marketing strategy, [2019] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"-- |
| Assigning source | Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 991 ## - | |
| -- | VIRTUA |
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| -- | VTLSSORT0060*0070*0080*0100*0200*0820*1000*2450*2500*2630*2600*5000*5040*5200*5880*6500*6501*6502*9992 |
| 909 ## - | |
| -- | 6043 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 11/09/2024 | 658.872 KIN | 0016649 | Reference | |||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 11/09/2024 | 658.872 KIN | 0016650 | 1 | Book | 28/05/2025 |