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Services marketing : (Record no. 5447)

MARC details
000 -LEADER
fixed length control field	02702cam a2200325 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063332.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2016-059704
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789353160777
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202408271634
Level of effort used to assign nonsubject heading access points	staff
--	202408271618
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A.
245 ## - TITLE STATEMENT
Title	Services marketing :
Remainder of title	integrating customer focus across the firm /
Statement of responsibility, etc.	Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University.
250 ## - EDITION STATEMENT
Edition statement	Seventh edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Chennai :
Name of producer, publisher, distributor, manufacturer	McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice	2024
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvi, 582 pages :
Other physical details	illustrations ;
Dimensions	27 cm
500 ## - GENERAL NOTE
General note	Revised edition of the authors' Services marketing, c2024.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc.	"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"--
Assigning source	Provided by publisher.
520 ## - SUMMARY, ETC.
Summary, etc.	"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
Assigning source	Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Service industries
General subdivision	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS / Marketing / Multilevel.
Source of heading or term	bisacsh
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gremler, Dwayne D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Pandit, Ajay
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008001000200082010002450250026403000500050405200520165006501650265037000700170029992
909 ## -
--	6037

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016055		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016056	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016057	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016058	3	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016059	4	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016060	5	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016061	6	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016062	7	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016063	8	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016064	9	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016065	10	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016066	11	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016067	12	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016068	13	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016069	14	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/08/2024	658.8 ZEI	0016070	15	Book