Marketing Management / (Record no. 5303)

MARC details
000 -LEADER
fixed length control field 03103cam a22002538i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063330.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021-016494
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202407011245
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 202406261315
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202307191249
Level of effort used to assign classification staff
Level of effort used to assign subject headings 202307191219
Level of effort used to assign classification staff
-- 202307191204
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 ## - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller & Alexander Chernev
250 ## - EDITION STATEMENT
Edition statement Sixteenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. [2022]
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 596p.:
Other physical details ill.;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advances in technology, e-commerce, and digital communication; the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence have disrupted many industries and have opened doors to new business models. Responding to these changes, the 16th edition was redesigned from the ground up to provide managers with the tools necessary to succeed in the new market environment. The 16th edition builds on the fundamental strengths of past editions that distinguish Marketing Management from all other marketing management texts: - Managerial orientation. The book focuses on the major decisions that marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. - Analytical approach. The text presents conceptual tools and frameworks for analyzing recurring problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. - Multidisciplinary perspective. Marketing Management draws on the rich findings of various scientific disciplines-such as economics, behavioral science, and management theory-for fundamental concepts and tools that are directly applicable to marketing challenges. - Universal applications. The book applies strategic thinking to the complete spectrum of marketing: products, services, persons, places, information, ideas, and causes; consumer and business markets; profit and nonprofit organizations; domestic and foreign companies; small and large firms; manufacturing and intermediary businesses; and low- and high-tech industries. - Comprehensive and balanced coverage. Marketing Management covers the topics a manager must understand in order to design and execute a successful marketing campaign"--
Assigning source Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev, Alexander,
Relator term author.
991 ## -
-- VIRTUA
991 ## -
-- VTLSSORT0080*0100*0200*0820*1000*2450*2500*2600*3000*5040*5200*6500*7000*7001*9992
909 ## -
-- 5890
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type Total renewals Date last seen Date last checked out Date due
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        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015618 158 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015619 159 Book       18/09/2025
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015620 160 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015621 161 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015622 162 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015623 163 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015624 164 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015625 165 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015626 166 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015627 167 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015628 168 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015629 169 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015630 170 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015631 171 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015632 172 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015633 173 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015634 174 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015635 175 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015636 176 Book        
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        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015641 181 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015642 182 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015643 183 Book        
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        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015646 186 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015647 187 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015648 188 Book        
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015649 189 Book        
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        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015656 196 Book   25/03/2026    
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 24/06/2024   658.8 KOT 0015657 197 Book        
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