Strategic Marketing: (Record no. 5162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00660nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063328.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788130912691 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202109271452 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 202109271452 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 202109271451 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 202109271450 |
| Level of effort used to assign classification | staff |
| -- | 201805081303 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHA [Shelf 80] |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shajahan , S |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing: |
| Remainder of title | Text and Cases: |
| -- | The Indian Perspective : / |
| Statement of responsibility, etc. | S Shajahan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Viva Books , |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 575p. ; |
| Other physical details | 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*6500*9992 |
| 909 ## - | |
| -- | 5710 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 08/05/2018 | 658.8 SHA [Shelf 80] | 0009420 | Reference |