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Global marketing management : (Record no. 5144)

MARC details
000 -LEADER
fixed length control field	01850cam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063327.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2012-418018
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780199668724
035 ## - SYSTEM CONTROL NUMBER
System control number	17354971
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271501
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202010141259
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	202010091015
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201810311319
Level of effort used to assign classification	staff
--	201710061222
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84
Item number	LEE [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lee, Kiefer.
245 ## - TITLE STATEMENT
Title	Global marketing management :
Remainder of title	changes, new challenges, and strategies /
Statement of responsibility, etc.	Kiefer Lee, Steve Carter.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Oxford University Press,
Date of publication, distribution, etc.	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 578 p. :
Other physical details	col. ill. ;
Dimensions	27 cm.
500 ## - GENERAL NOTE
General note	Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	International business enterprises
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Carter, S.
Fuller form of name	(Steve)
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html"> http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	3
e	ecip
f	20
g	y-gencatlg
925 ## -
--	acquire
--	1 shelf copy
--	policy default
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT0080035090609250010002000820100024502500260030005000505065006501700085609992
909 ## -
--	5691

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	06/10/2017		658.84 LEE [ Shelf 80]	0012252		Reference