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Strategic product creation : (Record no. 479)

MARC details
000 -LEADER
fixed length control field	02179nam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063224.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070659193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070659192
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110131627
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201502041307
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212200101
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212130338
Level of effort used to assign classification	staff
--	200907290041
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.503
Item number	KER
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.503
Item number	KER [ Shelf 64 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kerber, Ronald L.
245 ## - TITLE STATEMENT
Title	Strategic product creation :
Remainder of title	deliver customer satisfaction from every level of your company /
Statement of responsibility, etc.	Ronald L. Kerber and Timothy M. Laseter, with Max Russell.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 318 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	New products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Production engineering.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Laseter, Timothy M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Russell, Max.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/ecip071/2006030953.html"> http://www.loc.gov/catdir/toc/ecip071/2006030953.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ontributor biographical information
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html"> http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html"> http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010500082010002450260030005040505065006501700070018560856185629992
909 ## -
--	486

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type	Date due
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/07/2009		658.503 KER [ Shelf 64 ]	0006221		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	29/07/2009		658.503 KER [ Shelf 64 ]	0006222	1	Book	14/03/2022