Measure what matters : (Record no. 4374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02375cam a22002894a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063317.0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010-043310 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470920107 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202109271550 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201404021655 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201404011703 |
| Level of effort used to assign classification | staff |
| -- | 201404011604 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.20 |
| Item number | DEL [Shelf 80] |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS043000 |
| Number source | bisacsh |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Delahaye Paine, Katie, |
| Dates associated with a name | 1952- |
| 245 ## - TITLE STATEMENT | |
| Title | Measure what matters : |
| Remainder of title | online tools for understanding customers, social media, engagement, and key relationships / |
| Statement of responsibility, etc. | Katie Delahaye Paine ; William T. Paarlberg, editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 252 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."-- |
| Assigning source | Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| General subdivision | Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Measurement. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| -- | over image |
| Uniform Resource Identifier | <a href=" http://catalogimages.wiley.com/images/db/jimages/9780470920107.jpg"> http://catalogimages.wiley.com/images/db/jimages/9780470920107.jpg</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 925 ## - | |
| -- | acquire |
| -- | 2 shelf copies |
| -- | policy default |
| 991 ## - | |
| -- | VIRTUA |
| 991 ## - | |
| -- | VTLSSORT0080*0100*0200*0820*0840*1000*2450*2600*3000*5040*5200*6500*6501*6502*8560*9060*9250*9992 |
| 909 ## - | |
| -- | 4901 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 01/04/2014 | 659.20 DEL [Shelf 80] | 0011122 | Reference |