An analysis of marketing strategies for cell phones : (Record no. 4332)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00865nam a2200193 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063316.0 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402211323 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201402211322 |
| Level of effort used to assign classification | staff |
| -- | 201402201355 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Muthumani, M. |
| 245 ## - TITLE STATEMENT | |
| Title | An analysis of marketing strategies for cell phones : |
| Remainder of title | A study with reference to cell phones users of Virudhunagar district, Tamil Nadu / |
| Statement of responsibility, etc. | M. Muthumani |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Virudhunagar : |
| Name of publisher, distributor, etc. | VHN Senthikumara Nadar College, 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 251p. : |
| Other physical details | graph(some in color), tables ; |
| Dimensions | 30cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Thesis submmited to Kamaraj Madurai University in partial fulfilment of the requirements for the degree of Doctor of philosophy in commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cell phones |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*9992 |
| 909 ## - | |
| -- | 4859 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 20/02/2014 | 658.8 MUT | 0010995 | Theses |