Understanding rural consumers to devise an approach to gather consumer insights that feeds into brands rural marketing strategy / (Record no. 4084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909nam a2200205 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063313.0 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201304231238 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201304231236 |
| Level of effort used to assign classification | staff |
| -- | 201304191233 |
| -- | staff |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.10954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brahma, |
| Numeration | Debasish (2011PGP008) |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding rural consumers to devise an approach to gather consumer insights that feeds into brands rural marketing strategy / |
| Statement of responsibility, etc. | Debasish Brahma |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Shillong: |
| Name of publisher, distributor, etc. | Rajiv Gandhi Indian Institute of Management |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49p.: |
| Other physical details | ill.figure, tables; |
| Dimensions | 29cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2011-2013) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*6502*9992 |
| 909 ## - | |
| -- | 4601 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 19/04/2013 | 338.10954 | 0010640 | Reports |