The marketing whitebook 2011-12 (Record no. 4040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01026cas a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063312.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190845274 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201212260358 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201212240241 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201212240240 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201212240236 |
| Level of effort used to assign classification | staff |
| -- | 201212120322 |
| -- | staff |
| 082 #4 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BUS |
| 245 ## - TITLE STATEMENT | |
| Title | The marketing whitebook 2011-12 |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing white book |
| 246 #3 - VARYING FORM OF TITLE | |
| Title proper/short title | Businessworld marketing whitebook |
| 246 #7 - VARYING FORM OF TITLE | |
| Title proper/short title | BW marketing whitebook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Businessworld |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 452p. : |
| Other physical details | ill. (some col.), col. maps ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "The essential handbook for marketers"--Cover. |
| 500 ## - GENERAL NOTE | |
| General note | Description based on: 2005. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India |
| Form subdivision | Handbooks, manuals, etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India |
| Form subdivision | Periodicals. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prosenjit Datta |
| 859 01 - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | mailto:whitebook@bworldmail.com |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*0820*2450*2460*2461*2462*2600*3000*5000*5001*6500*6501*7000*8500*8590*9992 |
| 909 ## - | |
| -- | 4557 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 24/12/2012 | 658.8 BUS | 0010532 | Reference | ||||||
| Indian Institute Of Management, Shillong | Indian Institute Of Management, Shillong | 24/12/2012 | 658.8 BUS | 0010533 | 1 | Book |