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The marketing whitebook, 2012-2013 : (Record no. 4002)

MARC details
000 -LEADER
fixed length control field	00604cas a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063312.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789381425015
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201212270517
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201212040029
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201211220420
Level of effort used to assign classification	staff
--	201211220330
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	BUS
245 ## - TITLE STATEMENT
Title	The marketing whitebook, 2012-2013 :
Remainder of title	one-stop guide for marketers /
Statement of responsibility, etc.	Prosenjit Datta
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Businessworld
Date of publication, distribution, etc.	2012
300 ## - PHYSICAL DESCRIPTION
Extent	452 p. :
Other physical details	col. ill. ;
Dimensions	21 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	India
991 ## -
--	VIRTUA
991 ## -
--	VTLSSORT008002000820245026003000650065019992
909 ## -
--	4516

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/12/2012		658.8 BUS	0010537		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	27/12/2012		658.8 BUS	0010538	1	Book