To formulate the promotional strategy for Tata Prima's launch in South Africa & Middle East Countries-carried out for the Commercial Vehicle Business Unit (International) of Tata Motors Ltd. / (Record no. 3988)

MARC details
000 -LEADER
fixed length control field 00971nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063312.0
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201211140347
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201211140347
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201211120425
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201211080555
Level of effort used to assign classification staff
-- 201211080555
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number SEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sehgal,
Numeration Rahul (2010PGP053)
245 ## - TITLE STATEMENT
Title To formulate the promotional strategy for Tata Prima's launch in South Africa & Middle East Countries-carried out for the Commercial Vehicle Business Unit (International) of Tata Motors Ltd. /
Statement of responsibility, etc. Rahul Sehgal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Shillong:
Name of publisher, distributor, etc. Rajiv Gandhi Indian Institute of Management
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 26p.:
Other physical details ill. fig, table;
Dimensions 29cm
490 ## - SERIES STATEMENT
Series statement Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2010-2012)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*6501*9992
909 ## -
-- 4502
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 08/11/2012   658.82 SEH 0010433   Reports
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