Normal view MARC view ISBD view

eMarketing excellence : (Record no. 397)

MARC details
000 -LEADER
fixed length control field	01227nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131214510
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081138
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210146
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907280412
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907280411
Level of effort used to assign classification	staff
--	200907280410
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	SMI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	SMI [ Shelf 71 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Smith, P. R.
Fuller form of name	(Paul Russell),
Dates associated with a name	1957-
245 ## - TITLE STATEMENT
Title	eMarketing excellence :
Remainder of title	the heart of ebusiness /
Statement of responsibility, etc.	PR Smith and Dave Chaffey.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Amsterdam ;
--	Boston :
Name of publisher, distributor, etc.	Elsevier Butterworth-Heinemann,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 372 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Published in association with: the Chartered Institute of Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Chaffey, Dave,
Dates associated with a name	1963-
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Chartered Institute of Marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/toc/els051/2004301618.html"> http://www.loc.gov/catdir/toc/els051/2004301618.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/description/els051/2004301618.html"> http://www.loc.gov/catdir/description/els051/2004301618.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245025002600300050005040650070007100856085619992
909 ## -
--	404

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		658.827 SMI [ Shelf 71 ]	0005270		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		658.827 SMI [ Shelf 71 ]	0005271	1	Book