Normal view MARC view ISBD view

The Practice of advertising / (Record no. 380)

MARC details
000 -LEADER
fixed length control field	00656nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750661737
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081616
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210445
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301210445
Level of effort used to assign classification	staff
--	200907280323
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	MAC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	MAC [ Shelf 72 ]
245 ## - TITLE STATEMENT
Title	The Practice of advertising /
Statement of responsibility, etc.	edited by Adrian R. Mackay.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	367 p. ;
Dimensions	24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mackay, Adrian R.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008202450250026003000650070009992
909 ## -
--	387

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 MAC [ Shelf 72 ]	0005251		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 MAC [ Shelf 72 ]	0005252	1	Book