Normal view MARC view ISBD view

Kleppner's advertising procedure / (Record no. 366)

MARC details
000 -LEADER
fixed length control field	01023nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063223.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131404121
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131719558
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081608
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210551
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201212050219
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907280135
Level of effort used to assign classification	staff
--	200907280134
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	659.1
Item number	LAN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	LAN [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lane, W. Ronald,
Dates associated with a name	1940-
245 ## - TITLE STATEMENT
Title	Kleppner's advertising procedure /
Statement of responsibility, etc.	W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
250 ## - EDITION STATEMENT
Edition statement	16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson/Prentice Hall,
Date of publication, distribution, etc.	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 782 p. :
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	King, Karen Whitehill.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Russell, Thomas,
Dates associated with a name	1941-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kleppner, Otto,
Dates associated with a name	1899-
Title of a work	Advertising procedure.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245025002600300050406500700070017002*9992
909 ## -
--	373

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 LAN [ Shelf 72 ]	0005929		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	28/07/2009		659.1 LAN [ Shelf 72 ]	0005930	1	Book