Role of Brands in Future Corporate Strategies / (Record no. 3467)

MARC details
000 -LEADER
fixed length control field 00792nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063305.0
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201105120215
Level of effort used to assign nonsubject heading access points staff
-- 201105120154
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saxena, Nitin (2009PGP037)
245 ## - TITLE STATEMENT
Title Role of Brands in Future Corporate Strategies /
Statement of responsibility, etc. Nitin Saxena, Samrat Singh Yadav
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Shillong:
Name of publisher, distributor, etc. Rajiv Gandhi Indian Institute of Management,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 46p.:
Other physical details ill.figure, tables;
Dimensions 29cm.
490 ## - SERIES STATEMENT
Series statement Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yadav, Samrat Singh (2009PGP047)
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0820*1000*2450*2600*3000*4900*6500*7000*9992
909 ## -
-- 3916
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/05/2011   658.8 0009909   Reports
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