Marketing management : (Record no. 3323)

MARC details
000 -LEADER
fixed length control field 00924nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063303.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131716830
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202109271224
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201302141339
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201102210119
Level of effort used to assign classification staff
-- 201102210115
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title A South Asian Perspective
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller.Abraham Koshy & Mithileshwar Jha
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2500*2600*3000*5040*6500*7000*7001*7002*9992
909 ## -
-- 3766
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 23/02/2011   658.8 KOT [ Shelf 80] 0009511   Book
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