Normal view MARC view ISBD view

Managing customers for profit : (Record no. 3149)

MARC details
000 -LEADER
fixed length control field	01447nam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063300.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131719800
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071128
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301150343
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201008292310
Level of effort used to assign classification	staff
--	201008292308
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.812
Item number	KUM [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kumar, V.,
Dates associated with a name	1957-
245 ## - TITLE STATEMENT
Title	Managing customers for profit :
Remainder of title	strategies to increase profits and build loyalty /
Statement of responsibility, etc.	V. Kumar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Wharton School Pub.,
Date of publication, distribution, etc.	c2008.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 296 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Customer relations
General subdivision	Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Profit.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200082010002450260030005040505065006501*9992
909 ## -
--	3556

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/09/2010		658.812 KUM [ Shelf 69 ]	0009016		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	16/09/2010		658.812 KUM [ Shelf 69 ]	0009017	1	Book