Normal view MARC view ISBD view

Brand new brand thinking : (Record no. 3022)

MARC details
000 -LEADER
fixed length control field	00863nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063259.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788175542586
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788175542587
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071221
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180008
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201007140717
Level of effort used to assign classification	staff
--	201007140713
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	BAS [ Shelf 69 ]
245 ## - TITLE STATEMENT
Title	Brand new brand thinking :
Remainder of title	brought to life by 11 experts who do /
Statement of responsibility, etc.	edited by Merry Baskin and Mark Earls.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 212 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 204-205) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Baskin, Merry.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Earls, Mark.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020002010820245026003000504065006501700070019992
909 ## -
--	3424

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/08/2010		658.827 BAS [ Shelf 69 ]	0008411		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	05/08/2010		658.827 BAS [ Shelf 69 ]	0008412	1	Book