Consumer Behaviour: (Record no. 2720)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260112063255.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073381107 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201006010111 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201006010109 |
| -- | staff |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Delbert Hawkins |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour: |
| Remainder of title | Building Marketing Strategy,/ |
| Statement of responsibility, etc. | Delbert Hawkins, David L. Mothers- baugh, & Roger J. Best |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw Hilll, |
| Date of publication, distribution, etc. | 2009 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David L. Mothers- baugh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roger J. Best |
| 991 ## - | |
| -- | VIRTUA40 |
| 991 ## - | |
| -- | VTLSSORT0080*0200*1000*2450*2500*2600*7000*7001*9991 |
| 909 ## - | |
| -- | 2929 |
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