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The science and art of branding / (Record no. 2601)

MARC details
000 -LEADER
fixed length control field	01787nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063253.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780765617903 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0765617900 (cloth)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271517
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302151252
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201005260311
Level of effort used to assign classification	staff
--	201005260310
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	FRA [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Franzen, Giep.
245 ## - TITLE STATEMENT
Title	The science and art of branding /
Statement of responsibility, etc.	Giep Franzen and Sandra Moriarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Armonk, N.Y. :
Name of publisher, distributor, etc.	M.E. Sharpe,
Date of publication, distribution, etc.	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 575 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 529-554) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	The nature of brands -- The brand as a system -- Branding in context -- Brand strategy development: the company perspective -- Brand strategy development -- The nature of brands and brand functions -- Brand core concept -- Brand identity -- Strategic brand segmentation -- Brand strategy meets brand perception -- Brand differentiation and positioning -- Brands and consumer needs and values -- Brand personality -- Brand meaning and brand physique -- Brand relationships and reputation -- Brand equity: expansion and integration -- Brand strength and brand saliency -- Brand span and brand extension -- Brand portfolio and brand architecture -- Consumer brand equity -- Market brand equity -- Brand valuation -- Gesamtkunstwerk: the art of brand integration.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Social values.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
General subdivision	Management
Form subdivision	Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Moriarty, Sandra E.
Fuller form of name	(Sandra Ernst)
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020108201000245026003000504050506500650165026503650470009992
909 ## -
--	2798

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	07/10/2010		658.827 FRA [ Shelf 80]	0009372		Reference