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Improving Marketing Effectiveness : (Record no. 2576)

MARC details
000 -LEADER
fixed length control field	00621nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063253.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781861970541
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121513
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070000
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201007140247
Level of effort used to assign classification	staff
--	201005240354
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	SHA [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shaw, Robert
245 ## - TITLE STATEMENT
Title	Improving Marketing Effectiveness :
Remainder of title	The Methods and Tools that Work Best ,/
Statement of responsibility, etc.	Robert Shaw
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Viva Books,
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 244p.
Other physical details	ill.
Dimensions	24cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000820100024502600300065009992
909 ## -
--	2759

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2010		658.8 SHA [ Shelf 66 ]	0008424		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	04/08/2010		658.8 SHA [ Shelf 66 ]	0008425	1	Book