Normal view MARC view ISBD view

Marketing through turbulent times / (Record no. 2557)

MARC details
000 -LEADER
fixed length control field	01466nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063253.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780230237308 (hardback)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202109271246
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201302141320
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201005190354
Level of effort used to assign classification	staff
--	201005190352
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	DAR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	DAR [ Shelf 80]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Darroch, Jenny.
245 ## - TITLE STATEMENT
Title	Marketing through turbulent times /
Statement of responsibility, etc.	Jenny Darroch.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Palgrave Macmillan,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 176 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 159-169) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business logistics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumers
General subdivision	Attitudes.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050405050650065019992
909 ## -
--	2731

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	08/10/2010		658.8 DAR [ Shelf 80]	0009381		Reference