Consumer behavior : (Record no. 241)

MARC details
000 -LEADER
fixed length control field 00950nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536861
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070600867
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070600864
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110071500
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301180422
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201104080530
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907260314
Level of effort used to assign classification staff
-- 200907260312
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050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.8342
Item number HAW
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number HAW [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2003.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0303
300 ## - PHYSICAL DESCRIPTION
Extent p.
Dimensions cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href=" http://10.10.1.6/eresource3/0005064.zip "> http://10.10.1.6/eresource3/0005064.zip </a>
Link text Download File
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Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.8342 HAW [ Shelf 70 ] 0005065 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.8342 HAW [ Shelf 70 ] 0005064   Reference
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