MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02233nam a2200241 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260112063250.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126511242 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202110120958 |
| Level of effort used to assign nonsubject heading access points |
staff |
| Level of effort used to assign subject headings |
201301070357 |
| Level of effort used to assign classification |
staff |
| Level of effort used to assign subject headings |
201003290327 |
| Level of effort used to assign classification |
staff |
| -- |
201003290326 |
| -- |
staff |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
IAC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
IAC [ Shelf 66 ] |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Kellogg on integrated marketing / |
| Statement of responsibility, etc. |
the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University ; Dawn Iacobucci and Bobby Calder, editors. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Integrated marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 314 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Evolving marketing and marketing communications into the twenty-first century / |
| Statement of responsibility |
Don E. Schulz -- |
| Title |
Overview of Kellogg on integrated marketing / |
| Statement of responsibility |
Dawn Iacobucci and Bobby J. Calder -- |
| Title |
What is integrated marketing? / |
| Statement of responsibility |
Bobby J. Calder and Edward C. Malthouse -- |
| Title |
The tao of customer loyalty : getting to "my brand, my way" / |
| Statement of responsibility |
Tom Collinger -- |
| Title |
Using interaction maps to create brand experiences and relationships / |
| Statement of responsibility |
Andrew J. Razeghi and Bobby J. Calder -- |
| Title |
Integrated marketing and the consumer experience / |
| Statement of responsibility |
Lisa Fortini-Campbell -- |
| Title |
Strategies for viral marketing / |
| Statement of responsibility |
Maria Flores Letelier, Charles Spinosa, and Bobby J. Calder -- |
| Title |
Acquiring the right customers / |
| Statement of responsibility |
Lisa A. Petrison and Paul Wang -- |
| Title |
Database sub-segmentation / |
| Statement of responsibility |
Edward C. Malthouse -- |
| Title |
Customer profitability and diagnosing a customer portfolio / |
| Statement of responsibility |
Francis J. Mulhern -- |
| Title |
Decision-guidance systems / |
| Statement of responsibility |
Nigel Hopkins, Adam Duhachek, and Dawn Iacobucci -- |
| Title |
Scoring models / |
| Statement of responsibility |
Edward C. Malthouse -- |
| Title |
Integrating marketing and the web / |
| Statement of responsibility |
Eric G. Berggren, Bobby J. Calder, and Richard I. Kolsky -- |
| Title |
An illustration of integrated marketing / |
| Statement of responsibility |
Bobby J. Calder -- |
| Title |
Reflections on becoming a great marketing organization / |
| Statement of responsibility |
Stephen Burnett. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Iacobucci, Dawn. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Calder, Bobby J. |
| 991 ## - |
|---|
| -- |
VIRTUA40 |
| 991 ## - |
|---|
| -- |
VTLSSORT0080*0200*0500*0820*2450*2460*2600*3000*5040*5050*6500*7000*7001*9992 |
| 909 ## - |
|---|
| -- |
2476 |
