Normal view MARC view ISBD view

Essentials of marketing research / (Record no. 2361)

MARC details
000 -LEADER
fixed length control field	00903nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063250.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9812531823
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071430
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180120
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003290302
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003290301
Level of effort used to assign classification	staff
--	201003290300
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	KUM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	KUM [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kumar, V.,
Dates associated with a name	1957-
245 ## - TITLE STATEMENT
Title	Essentials of marketing research /
Statement of responsibility, etc.	V. Kumar, David A. Aaker, George S. Day.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Wiley,
Date of publication, distribution, etc.	c2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 553 p. :
Other physical details	ill. (some col.) ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
Local note	LC copy lacks CD.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Day, George S.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450250026003000504059006500700070019992
909 ## -
--	2471

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/04/2010		658.83 KUM [ Shelf 70 ]	0008150		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	20/04/2010		658.83 KUM [ Shelf 70 ]	0008151	1	Book