Trademarks advertising and brand protection : (Record no. 235)

MARC details
000 -LEADER
fixed length control field 00718nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403930120
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110071225
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301170609
Level of effort used to assign classification staff
-- 200907260244
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827
Item number RYD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number RYD [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryder, Rodney D.
245 ## - TITLE STATEMENT
Title Trademarks advertising and brand protection :
Remainder of title a manual for organisations and individuals managing intellectual property /
Statement of responsibility, etc. Rodney D. Ryder.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Macmillan,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 392 p. ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand protection.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*6500*6501*9992
909 ## -
-- 242
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.827 RYD [ Shelf 69 ] 0005636 1 Book
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.827 RYD [ Shelf 69 ] 0005635   Reference
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