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Market intelligence : (Record no. 2302)

MARC details
000 -LEADER
fixed length control field	01425nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063249.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749443184
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071432
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180113
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003242210
Level of effort used to assign classification	staff
--	201003242209
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	CAL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	CAL [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Callingham, Martin.
245 ## - TITLE STATEMENT
Title	Market intelligence :
Remainder of title	how and why organizations use market research /
Statement of responsibility, etc.	Martin Callingham.
246 30 - VARYING FORM OF TITLE
Title proper/short title	How and why organizations use market research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, Va. :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 223 p. ;
Dimensions	24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Market research in practice series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502460260030004400504050506500*9992
909 ## -
--	2401

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/04/2010		658.83 CAL [ Shelf 70 ]	0008052		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	15/04/2010		658.83 CAL [ Shelf 70 ]	0008053	1	Book