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Marketing to the social web : (Record no. 2250)

MARC details
000 -LEADER
fixed length control field	02112nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470410974
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110081141
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301210408
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201003060153
Level of effort used to assign classification	staff
--	201003060152
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.872
Item number	WEB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.872
Item number	WEB [ Shelf 71 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Weber, Larry.
245 ## - TITLE STATEMENT
Title	Marketing to the social web :
Remainder of title	how digital customer communities build your business /
Statement of responsibility, etc.	Larry Weber.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, NJ :
Name of publisher, distributor, etc.	John Wiley & Sons,
Date of publication, distribution, etc.	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 246 p. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 231-238) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Online social networks.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502500260030005040505065006501*9992
909 ## -
--	2347

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/03/2010		658.872 WEB [ Shelf 71 ]	0008001		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/03/2010		658.872 WEB [ Shelf 71 ]	0008002	1	Book