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Marketing research : (Record no. 225)

MARC details
000 -LEADER
fixed length control field	01251nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072830875 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070634793
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071445
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180352
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260250
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260249
Level of effort used to assign classification	staff
--	200907260110
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	HAI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	HAI [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hair, Joseph F.
245 ## - TITLE STATEMENT
Title	Marketing research :
Remainder of title	within a changing information environment /
Statement of responsibility, etc.	Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	McGraw-Hill/Irwin,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 700 p.
Other physical details	col. ill.
Dimensions	26 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 669-677) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bush, Robert P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ortinau, David J.
856 ## - ELECTRONIC LOCATION AND ACCESS
--	ublisher description
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html"> http://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
--	able of contents only
Uniform Resource Identifier	<a href=" http://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html"> http://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html</a>
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200020105000820100024502500260030004400504065007000700185608561*9992
909 ## -
--	232

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 HAI [ Shelf 70 ]	0005070		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 HAI [ Shelf 70 ]	0005071	1	Book