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Marketing research / (Record no. 223)

MARC details
000 -LEADER
fixed length control field	00997nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0135578280 :
Terms of availability
--	5.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120304840
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071433
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301180356
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260251
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	200907260105
Level of effort used to assign classification	staff
--	200907260104
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.83
Item number	LUC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	LUC [ Shelf 70 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Luck, David Johnston.
245 ## - TITLE STATEMENT
Title	Marketing research /
Statement of responsibility, etc.	David J. Luck, Ronald S. Rubin.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Englewood Cliffs, NJ :
Name of publisher, distributor, etc.	Prentice-Hall,
Date of publication, distribution, etc.	c1987.
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 683 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rubin, Ronald S.
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title	Marketing research.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000201050008201000245025002600300050005040650070007300*9992
909 ## -
--	230

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 LUC [ Shelf 70 ]	0001930	1	Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	26/07/2009		658.83 LUC [ Shelf 70 ]	0001929		Reference