Profitable marketing communications : (Record no. 2189)

MARC details
000 -LEADER
fixed length control field 01482nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749451561
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110121655
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301090512
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201005280233
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201002250344
Level of effort used to assign classification staff
-- 201002250342
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.804
Item number YOU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Item number YOU [ Shelf 68 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Young, Antony,
Dates associated with a name 1964-
245 ## - TITLE STATEMENT
Title Profitable marketing communications :
Remainder of title a guide to marketing return on investment /
Statement of responsibility, etc. Antony Young & Lucy Aitken.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page Ltd,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 212 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [203]-207) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Capital investments
General subdivision Evaluation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rate of return.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Profit.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aitken, Lucy.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*7000*9992
909 ## -
-- 2278
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/03/2010   658.804 YOU [ Shelf 68 ] 0007879   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/03/2010   658.804 YOU [ Shelf 68 ] 0007880 1 Book
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