The Philosophy of Branding : (Record no. 2183)

MARC details
000 -LEADER
fixed length control field 00583nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749443238
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110071223
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301180011
Level of effort used to assign classification staff
-- 201002250230
-- staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82701
Item number BRA [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Braun, Thom
245 ## - TITLE STATEMENT
Title The Philosophy of Branding :
Remainder of title Great Philosophers Think Brands /
Statement of responsibility, etc. Thom Braun
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
Name of publisher, distributor, etc. Kogan Page ,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 192p ,
Other physical details ill.
Dimensions 22cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0820*1000*2450*2600*3000*6500*9992
909 ## -
-- 2272
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/03/2010   658.82701 BRA [ Shelf 69 ] 0007867   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 19/03/2010   658.82701 BRA [ Shelf 69 ] 0007868 1 Book
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