Normal view MARC view ISBD view

Marketing communications : (Record no. 2180)

MARC details
000 -LEADER
fixed length control field	01443nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063248.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788175542884
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121630
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	202110121443
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201301090129
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002250003
Level of effort used to assign classification	staff
--	201002250002
--	staff
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	SMI [ Shelf 67 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Smith, P. R.
Fuller form of name	(Paul Russell),
Dates associated with a name	1957-
245 ## - TITLE STATEMENT
Title	Marketing communications :
Remainder of title	an integrated approach /
Statement of responsibility, etc.	P R Smith & Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 696 p. :
Other physical details	ill. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Taylor, Jonathan,
Dates associated with a name	1956-
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020008201000245025002600300050405050650070009992
909 ## -
--	2268

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Copy number	Koha item type
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/03/2010	658.802 SMI [ Shelf 67 ]	0007839		Reference
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/03/2010	658.802 SMI [ Shelf 67 ]	0007840	1	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/04/2010	658.802 SMI [ Shelf 67 ]	0008231	2	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/04/2010	658.802 SMI [ Shelf 67 ]	0008232	3	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/04/2010	658.802 SMI [ Shelf 67 ]	0008233	4	Book
Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/04/2010	658.802 SMI [ Shelf 67 ]	0008234	5	Book