Normal view MARC view ISBD view

Marketing stripped bare : (Record no. 2178)

MARC details
000 -LEADER
fixed length control field	01960nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9798175542562
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110121514
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301070012
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002242358
Level of effort used to assign classification	staff
--	201002242354
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.8
Item number	FOR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	FOR [ Shelf 66 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Forsyth, Patrick.
245 ## - TITLE STATEMENT
Title	Marketing stripped bare :
Remainder of title	an insider's guide to the secret rules /
Statement of responsibility, etc.	Patrick Forsyth.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Sterling, VA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2003.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 156 p. ;
Dimensions	24 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT00800200050008201000245026003000505065009992
909 ## -
--	2266

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/03/2010		658.8 FOR [ Shelf 66 ]	0007843		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	19/03/2010		658.8 FOR [ Shelf 66 ]	0007844	1	Book