Living brands : (Record no. 215)

MARC details
000 -LEADER
fixed length control field 01260nam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063221.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071466142 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071466141
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070659216
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070659214
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110071225
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301180049
Level of effort used to assign classification staff
Level of effort used to assign subject headings 200907260033
Level of effort used to assign classification staff
-- 200907260032
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 658.827
Item number NAD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number NAD [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nadeau, Raymond.
245 ## - TITLE STATEMENT
Title Living brands :
Remainder of title collaboration + innovation = customer fascination /
Statement of responsibility, etc. Raymond A. Nadeau.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 302 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [287]-288) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
856 ## - ELECTRONIC LOCATION AND ACCESS
-- able of contents only
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/toc/ecip0615/2006018778.html"> http://www.loc.gov/catdir/toc/ecip0615/2006018778.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ontributor biographical information
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0664/2006018778-b.html"> http://www.loc.gov/catdir/enhancements/fy0664/2006018778-b.html</a>
856 ## - ELECTRONIC LOCATION AND ACCESS
-- ublisher description
Uniform Resource Identifier <a href=" http://www.loc.gov/catdir/enhancements/fy0664/2006018778-d.html"> http://www.loc.gov/catdir/enhancements/fy0664/2006018778-d.html</a>
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0201*0202*0203*0500*0820*1000*2450*2600*3000*5040*6500*6501*8560*8561*8562*9992
909 ## -
-- 222
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type Date last seen
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.827 NAD [ Shelf 69 ] 0006274   Reference  
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 26/07/2009   658.827 NAD [ Shelf 69 ] 0006275 1 Book 25/03/2026
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