How to advertise / (Record no. 2129)

MARC details
000 -LEADER
fixed length control field 00830nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112063247.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442330
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 202110081604
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 201301210530
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201002250317
Level of effort used to assign classification staff
Level of effort used to assign subject headings 201002190503
Level of effort used to assign classification staff
-- 201002190501
-- staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number 659.1
Item number ROM
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ROM [ Shelf 72 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roman, Kenneth.
245 ## - TITLE STATEMENT
Title How to advertise /
Statement of responsibility, etc. Kenneth Roman and Jane Maas with Martin Nisenholtz.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Thomas Dunne Books/St. Martin's Press,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 218 p. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maas, Jane.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nisenholtz, Martin.
991 ## -
-- VIRTUA40
991 ## -
-- VTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5000*6500*7000*7001*9992
909 ## -
-- 2205
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Copy number Koha item type
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/02/2010   659.1 ROM [ Shelf 72 ] 0007760   Reference
        Indian Institute Of Management, Shillong Indian Institute Of Management, Shillong 25/02/2010   659.1 ROM [ Shelf 72 ] 0007761 1 Book
Copyright © 2026 Indian Institute of Management Shillong. All Rights Reserved.