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Different thinking : (Record no. 2094)

MARC details
000 -LEADER
fixed length control field	02188nam a2200265 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749452599
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110251651
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201211210049
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002230115
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002172316
Level of effort used to assign classification	staff
--	201002172314
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.4012
Item number	FOE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.4012
Item number	FOE [ Shelf 51 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Foerster, Anja.
245 ## - TITLE STATEMENT
Title	Different thinking :
Remainder of title	creative strategies for developing the innovative business /
Statement of responsibility, etc.	Anja Foerster and Peter Kreuz.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page Limited,
Date of publication, distribution, etc.	2009.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 198 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. [191]-192) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Different thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor. Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Creative ability in business.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Organizational change.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Industrial management
General subdivision	Technological innovations.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kreuz, Peter.
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT008002000500082010002450260030005040505065006501650265037000*9992
909 ## -
--	2163

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/02/2010		658.4012 FOE [ Shelf 51 ]	0007695		Book
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	23/02/2010		658.4012 FOE [ Shelf 51 ]	0007696	1	Book