Normal view MARC view ISBD view

Branded entertainment : (Record no. 2074)

MARC details
000 -LEADER
fixed length control field	01552nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260112063246.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978074945156
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	202110071222
Level of effort used to assign nonsubject heading access points	staff
Level of effort used to assign subject headings	201301170059
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002160125
Level of effort used to assign classification	staff
Level of effort used to assign subject headings	201002160124
Level of effort used to assign classification	staff
--	201002160120
--	staff
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	658.827
Item number	LEH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	LEH [ Shelf 69 ]
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lehu, Jean-Marc.
245 ## - TITLE STATEMENT
Title	Branded entertainment :
Remainder of title	product placement & brand strategy in the entertainment business /
Statement of responsibility, etc.	Jean-Marc Lehu.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	London ;
--	Philadelphia :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2007.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 266 p. :
Other physical details	ill. ;
Dimensions	24 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Fland�e -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product placement in mass media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
991 ## -
--	VIRTUA40
991 ## -
--	VTLSSORT0080020005000820100024502600300050506500650165029992
909 ## -
--	2141

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Copy number	Koha item type
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2010		658.827 LEH [ Shelf 69 ]	0007656		Reference
				Indian Institute Of Management, Shillong	Indian Institute Of Management, Shillong	22/02/2010		658.827 LEH [ Shelf 69 ]	0007657	1	Book